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Traditional media, especially broadcast radio, enjoys continued loyalty, high usage, consumer trust and content discovery power, but faces serious challenges from Web, Mobile and P2P platforms.
| CHALLENGE | MEDIAGUIDE SOLUTION |
| Media fragmentation | Combine performance amd consumer data |
| Music discovery | Connect playlists to streams, video and commerce |
| Flat revenue | Accountability, interactivity & direct response |
| Consumer control | Support on-demand outlets for radio content & ads |
| Engaging youth | Connect digital & mobile outlets where youth thrive |
| Audience targeting | Support consumer intelligence through radio insight |
Despite flat revenue in recent years, radio still generates over $20 billion per year and remains extremely popular and influential with nearly 290 million weekly listeners.
Mediaguide provides the most comprehensive insight and intelligence to support radio and those artists and advertisers who rely on it.
Mediaguide is uniquely positioned to support multiple digital, mobile and interactive applications to increase value for the entire radio industry (artists, advertisers, broadcasters).
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